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Frontiers
of Electronic Commerce
by Ravi Kalakota, Andrew B. Whinston
Paperback (January 1996)
Addison-Wesley Pub Co (Sd); ASIN: 0201845202
Synopsis
In conjunction with explaining the emerging technology and network infrastructure, the
authors emphasize the business applications and mercantile strategies, challenges and
opportunities of conducting business on the information superhighway. This book is aimed
at the business person who wants to understand the revolution taking place in electronic
commerce.
Booknews, Inc. , 05/01/96
An introduction to the emerging technology of electronic commerce. Part I details the
workings of network infrastructure and discusses consumer and organizational applications
of the Internet. Part II overviews the technologies and regulations involved in designing
electronic commerce applications, focusing on the World Wide Web. Part III deals with
technologies such as software agents, broadband technology, and mobile and cellular
networks. For students, investors, executives, managers, and other business professionals.
Annotation c. by Book News, Inc., Portland, Or.
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