|
ARM's Pick of the Week for 6/1/98
 |
Opening
Digital Markets : Battle Plans and Business Strategies for Internet Commerce
by Walid Mougayar |
Buy This Book Now! |
Availability: This title usually
ships within 24 hours.
Hardcover - 292 pages 2nd edition (December
1997)
McGraw-Hill Book Company; ASIN: 0070435421
Amazon.com
Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce, by
global online consultant Walid Mougayar, is as thorough and thought provoking an
examination of both the promise and the reality of today's embryonic electronic
marketplace as one is likely to find. His clearly proselytizing but thankfully hype-free
narrative shows why business people in assorted fields must pay close attention to this
exploding arena, and more importantly, how they might effectively take their place among
those who currently are (or soon will be) using it to maximum commercial advantage.
Specifying relevant challenges along with appropriate solutions, Mougayar knowledgeably
lays out an ample array of strategic options that could be engaged right now to turn
ephemeral online possibilities into solid corporate opportunities. He explains how the Net
is serving to broaden the traditional definition of "commerce" beyond mere
buying and selling, and how it allows those who use it skillfully to improve their
relationships with customers and suppliers. His ideas will not guarantee success, of
course, but they do point the way toward alternatives and options that savvy managers will
understand and find ways to apply in their own businesses. --Howard Rothman
General Computing
Editor's Recommended Book, 03/01/98
A lot of writing about electronic commerce has been problematic: many authors describe a
cutting-edge infrastructure they've created, but ignore larger strategic issues. Others
stick to generalities to such an extent that their books provide no real technical advice
for someone trying to architect an Internet commerce business. Opening Digital Markets:
Battle Plans and Business Strategies for Internet Commerce, Second Edition, manages a
reasonable compromise between these extremes. It provides a basis for evaluating
electronic commerce technologies in the context of an organization's larger
issues--technological, organizational, legal, and cultural.
The book presents a strategic outline for an e-commerce architecture
rather than specific recommendations about which payment system, rapid application
development environment, or server back-end to adopt. It talks generally about providing
the level of systems integration necessary to give customers a persuasive electronic
buying experience, along with some general case-study information. As such, it tells a
persuasive story and provides some firm business sense for the planner, manager,
strategist, and even the developer, despite the fact that, in many areas, the guide raises
more questions than it answers.
Amazon.com
Customer Comments
Simone C. dos Santos (scs@di.ufpe.br) from Pernambuco, Brazil. ,
05/22/98
This book is indispensable for everyone who works with e-com
This book is indispensable for everyone who works or intends to go on with the Electronic
Commerce area. The author discusses economic and technological view points of the main
aspects envolved with the development and deployment of e-commerce solutions on Internet,
focusing on its impact on world market, without restricting this analyses to a specific
market. All analyses is presented in a clear and intelligent way, using actual and
relevant examples of applications.
mwagner33@aol.com from
Texas , 04/13/98
I read this book for an Internet Business Strategy class at DBU. I really enjoyed this
book. My favorite part of the book was about answering strategic questions. Mr. Mougayar
provides useful information for anyone that is interested in advertising on the web.
A reader from Dallas,
Texas , 04/13/98
This book is useful to help in developing an online homepage
I used the book in an Internet Business Strategies class and found it very helpful to me.
In that particular class we did not use all of the chapters, but the chapters that we did
use were great. I used it to follow the stratgic questions and steps to cybermaturity. I
would recommend that anyone developoing a webpage use this book to for a guidline. m.rojas
BJ Medlin
(medlbjm@annuityboard.org) from Dallas, TX , 04/12/98
A practical guide to using the internet to build business
A very practical, comprehensive guide on how to use the Internet to build your business.
It takes tried and true business strategies to the next level - internet commerce.
chief123@swbell.net from
Texas , 04/12/98
Internet Commerce reading requirement.
Are you ready to step into Internet commerce? You may not be ready if you have not
answered the strategic questions presented in Chapter 6 of Opening Digital Markets. Learn
the Ten Steps to Cybermaturity. These are the things your competitor does not want you to
know or understand. You can attempt to do it alone or you can let Mougayar arm you with a
battle plan for success.
charris (MemberK@aol.com)
from Texas,USA , 04/10/98
If you want a prodigious web site you need to read this book
This book tells you why a strategy is very important in designing a web site. In addition,
it provides great information on how to go about developing a strategy. It makes you aware
what you can do to maximize your site's potential. I could go on but, to get the full
affect of this book you need to read it! Hopefully, your competion will not find this
book.
m.clancy@iname.com from Palo Alto, California ,
04/02/98
"Reengineering the Corporation" with the Internet
If you have read "Reengineering the Corporation" by Hammer and Champy, you will
see parallels with this book. It seems that the author has adopted a similar style but
focused on the Internet, so it is a very practical management handbook that presents a
comprehensive framework which is not affected by the day to day Internet developments.
Thinking of electronic markets (the author calls them "digital markets") as a
primary goal for the Internet is a great way to keep a business focused on the main
objective. The book shows many ways to participate in these markets, which Mougayar
believes are the markets where future competition really counts. We used the book here for
our own purposes, and it did have an impact on our thinking. I concur that I wouldn't want
too many of my competition reading this book either.
| 
